Meet Ficifolia
Ficifolia is a female-founded, Australian fragrance brand
We harness the memory-igniting power of fragrance, dreaming up signature scents worthy of a spot on your vanity. Potency is served in smell and storytelling, with each bottle ‘reverse-engineering’ a moment, time or place gone by in Australian cities. Each bottle pays homage to ‘niche’ local experiences: first came a trilogy capsule celebrating distinctly ‘Melbourne’ feelings in 2023 and in 2024 followed a suite of Sydney-centric scents.
how we started
Our Story
Ficifolia Fragrances was conceptualised in the Melbourne lockdowns during the Covid pandemic in 2020. Founder, Sophie Marcoux, struggled with the loss of face-to-face time with friends, family and Melbourne-culture.
During her pre-covid travels, Sophie would buy herself a perfume in whatever country she was in to as a scent souvenir. Inspired by the connection between scent and memory (plus a hint of desperation for some outside time during lockdown), Sophie began developing scents that reflected her life in Melbourne. If she couldn't actually be out with her friends sipping vino at Marion, she wanted to smell like it.
The brand officially launched it's Melbourne trio in January of 2023 and will soon welcome a suite of Sydney-centric scents.
Our perfume pillars
We love creating perfumes (duh) and we take the upmost care into the development of our range. We are guided by the following pillars to offer you ethical, high-quality and considered scents.
AUSTRALIAN INSPIRED
Potency is served in smell and storytelling, with each bottle ‘reverse-engineering’ a moment, time or place gone by (yet still reminds us of home). Each bottle pays homage to ‘niche’ and specific Australian city-centric experiences, that locals and tourists alike indulge.
Clean formulation
Our perfumes are a premium blend of natural ingredients and safe synthetics. Think of it like mixing acrylic and watercolour paints, they just work better together!
Our fragrances are made without parabens, preservatives, phthalates, or synthetic dyes.
Vegan & Cruelty-free
At Ficifolia we pride ourselves on our high quality formulations which are vegan and cruelty-free.
australian owned & made
We are a proudly Australian-owned business and make all our fragrances in Sydney, Australia.
long lasting
All Ficifolia Fragrances are an Extrait de Parfum with 25% concentration. They have the ability to last (at minimum) a full work day and typically smelt in your clothes and hair until you wash them!
Supporting Community
Ficifolia partners with the Stars Foundation to give back $5 of every 100ml bottle sold.
The Stars foundation do incredible work supporting young First Nations girls and women across the nation. We are incredibly proud to be supporting their initiatives.
Female Founded, Owned & Run
Sophie is the sole founder and owner of Ficifolia. She acts as Ficifolia's director, and works alongside a small team of female creatives.
FOUNDER & DIRECTOR
Meet Sophie
Founder Sophie Marcoux founded Ficifolia in 2021 to strike the middle ground between department store luxury and the white-labeled spritzes of yesteryear — something that feels indulgent, ultra-cool and truly sentimental for the consumer. With a background in Product Development and Brand Management in the beauty space, Ficifolia was a no-brainer.
Proud Partner
Stars foundation
Ficifolia partners with the Stars Foundation to give back $5 of every 100ml bottle sold.
When creating the brand, it was paramount to Sophie that each perfume bottle gave back to the community, acknowledging the traditional owners of the land that inspires these olfactory tales.
Stars provides a holistic program that supports Indigenous girls and young women to attend and remain engaged at school, complete Year 12 and move into work or further study. We are incredibly proud to be supporting their initiatives.
Shop our best sellers
This is what we are famous for!
